And of course this also means your web site your email capture process your contact process your about us page your on page SEO factors and your page load speed. Month Become Serious About Landing Pages Now that we are producing keyword rich content its time to start driving people to get that content to download that eBook subscribe to your content updates and to connect for specific events and presentations.about creating landing pages for very specific purposes such as signing up for your email newsletter downloading your eBook or attending a free educational online seminar.



You can use outside tools such as Unbounce or internal tools such as Premise to help create landing pages with lots of functionality. Once you learn the mechanics of what makes a good landing page you can replicate the process to test and personalize for a variety of environment Mobile App Development Service and occasions. Heres a great primer on landing pages. Month Revamp your Email Communication This month youre going to get serious about remaking your basic email newsletter as well as employing autoresponders to help followup with prospects and customers. By adding your monthly content theme material mixed with other peoples content youll produce a far more valuable newsletter that people want to receive. In addition youre going to start using your ESPs tools to.







Asegment and personalize content for different audiences. Month Tackle Social Profiles I know that with all the emphasis on social media these days that waiting until month eight to mention it may seem odd. My view is that without addressing many of the steps that I emphasized in the previous months social media participation is simply a distraction. Now I can make a case for claiming and building profiles whenever you can but serious consideration should be focused here now. Get serious about claiming completing and enhancing your Twitter LinkedIn Google and Facebook profiles.